
Creative commons music is free and legal to use, as long as you credit it correctly. TikTok found that 88% of users reported sound is essential to their viewing experience, and that campaigns with sound were more than twice as effective as those without.īut getting licensed music or creating new music for your videos can be expensive. And what is a video without sound? Like a burger without fries, it just feels incomplete.

Video is more important than ever, with TikTok poised to become the most important platform for social media marketing in 2022. The other license types ( CC-BY-NC, CC-BY-NC-SA, and CC-BY-NC-ND) are only for noncommercial use, which means they’re out-of-bounds for brands. However, you can’t modify the material in any way.


However, the key is following the license. As long as you follow the terms of the license, you can use the work for free. There are different types of Creative Commons licenses, which dictate how the work can be used. More than two billion creative works, including videos, photos, music, and more, are licensed by Creative Commons.

Let’s start with a definition: Creative Commons is a company that issues special licenses to the public, allowing them to use creative materials (like music) at no cost. Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.
